Marketing Management

Marketing is one of the hottest topics in event and meeting management today. VRS is experienced in marketing consultation and preparing collateral materials that will insure a strong response and return on your investment of time and planning. The resulting event will achieve the dual objectives of enhancing the appeal of your event destination and satisfying the interests of your participants in the event. The result will be increased positioning for the event, extension of your brand, and the ability to engage the attendee will in advance of the event that effectively delivers the message, creates impact and generates synergy among the participants.

This Includes:

Event Strategy

Create overall event marketing strategy that supports the existing mission of the organization
Advise client on marketing components, delivery and messaging
Market research that compares niche markets based on landscape details

Advertising

Media buys with print, broadcast and online outlets
Research unique advertising opportunities for events
Research any collateral pieces requested by organization (brochures, press kits, save the date, print and electronic invitations)
Manage contracts with vendors and budget for marketing components
Final marketing budget and report close-out and recap

Public Relations

Author press releases relevant to event and message of the organization
Manage production of press briefings, press conferences and interviews
Qualify media interest
Design and mange press room and tools necessary for media
Develop effective sound bites for media liaisons
Design effective print and electronic press kits for key media contacts
Distribute press kits to key media contacts on a local, regional and national reach including industry press
Evaluate, negotiate and solicit free media from broadcast partners